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The role of the Brand Manager is a key factor in the management of SMEs in the Child fashion sector, including clothes, shoes and all the childcare products in general. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the requ ...

Children’s ergonomics gather all the needs derived from the child-product interaction including physical (fitting, anthropometry, growth), physiological (thermal comfort, perspiration), motor aspects (adaptation to movements), psychological (cognitive capacity), or any combination of them (usability and safety). Children’s ergonomic needs significantly differ from adults’. Moreover, these needs ev ...