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Impulse Purchases and Overspending: The Role of Shopping Orientations and Consumer Information Processing (IPOROSOCIP)
Date du début: 1 août 2011, Date de fin: 28 sept. 2014,
"The present project addresses the problem of uncontrolled purchasing and overspending from the perspective of consumer psychology. The project has two main research objectives: (1) advancing knowledge on the mechanisms that underlie impulse purchasing and (2) providing techniques and strategies to consumers to control their purchasing behaviour. The project addresses the interplay between motivat ...
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