At the end of the 1990s, the proportion of Russian tourists in Finland substantiallyincreased. Within the scope of the Interreg IIA- programme, the project Arkipelag hadalready been completed during 1998-2000, and made the archipelago well-known amongRussian travelagents and consumers.As a result of the experiences from the Arkipelag project, the follow- up projectSokrovisha Arhipelaga, marketing ...