3 projets européens trouvés
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TERMINÉ
Development of a new extended product-service to overcome size assignment and fitting barriers for children fashion on-line market addressing customer needs (KIDSIZE)
Date du début: 1 oct. 2013, Date de fin: 31 mars 2016,
E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector i ...
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10
Participants partenaires
TERMINÉ
Development of innovative and cost-effective design support tools for the European childcare products industry promoting the enhancement of children’s comfort and extending products’ lifespan (Design4Children)
Date du début: 1 sept. 2010, Date de fin: 31 août 2013,
Over last years, childcare products industry (dominated by SMEs) has implemented new technologies into their products and processes to face pressure from low-labour countries. But focus on cost has not given us sustainable protectable advantage so we need to support our sector by focusing on the needs of end-users. Children’s comfort needs and products’ lifespan significantly differ from adults’, ...
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13
Participants partenaires
TERMINÉ
Brand & Merchandising Manager for SMEs in the Children's Products Sector
Date du début: 1 oct. 2009,
The role of the Brand Manager is a key factor in the management of SMEs in the Child fashion sector, including clothes, shoes and all the childcare products in general. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the requ ...
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