...lders and both developed instruments for consulting. Strategies, so-called »tactical promotional programs«, were elaborated in every city to further enhance the marketing of the regional clusters. Strategies are in process of realization since 2011 for »CREATIVE Leipzig« (DE), »CREATIVE Gdańsk« (PL), »CREATIVE Ljubljana« (SI), »CREATIVE Pécs« (HU), and »CREATIVE Genoa« (IT). To strengthen city cam ...