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The project in briefThe Mediterranean as a whole attracts around 30% of international arrivals and of tourism receipts. Increased international competition is nevertheless impacting the position of the Mediterranean region as a leading destination in the global market. Product diversification and innovative tourism services are key drivers to maintain and enhance the attractiveness of the Mediterr ...

Within global competition cities need to win investors and create more and better jobs. The exploitation of creative industries, which have high, but often unrecognised potentials, contributes to the fulfillment of the Lisbon objectives on local levels. The challenges for creative industry actors are high (low capital endowment, poor networking, low external visibility), though they do not have en ...