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Collective Innovation for Public Transport in European Cities (CIPTEC)

Date du début: 1 mai 2015, Date de fin: 30 avr. 2018,

CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavioural experimentation), innovation (i.e. crowd sourcing, collective intelligence, co-creation and co-design of new ideas, fusion of business concepts with social innovati ...
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