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Development of a new extended product-service to overcome size assignment and fitting barriers for children fashion on-line market addressing customer needs (KIDSIZE)
Date du début: 1 oct. 2013, Date de fin: 31 mars 2016,
E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector i ...
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