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Towards transparencY and Privacy in the onlinE advertising businesS (TYPES)

Date du début: 1 mai 2015, Date de fin: 31 oct. 2017,

Online advertising generated in 2013 $42B worth of revenue and more than 3.4 million direct and indirect jobs in Europe in 2012 alone. It supports some of the most important Internet services such as search, social media and user generated content sites. However, the lack of transparency regarding tracking techniques and the type of information companies collect about users is creating increasing ...
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