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MicroLAB lab-on-a-cartridge, a disruptive concept. Towards an innovative solution for food safety (MicroLAB)
Date du début: 1 mai 2015, Date de fin: 31 août 2015,
The main aim of this proposal is to generate an updated revision of GTZ’s initial Business Plan (BP I), to overcome the main challenges detected for the successful MicroLAB market launch. The following aspects will be pursued: 1) specific marketing tools and sales strategy (Europe, North and South America, Asia) devoted to feedstock producers and micro & small food companies (≤50 employees), to sp ...
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