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Role of health-related claims and symbols in consumer behaviour (CLYMBOL)
Date du début: 1 sept. 2012, Date de fin: 31 août 2016,
Health-related claims and symbols may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle. However, current insights into how health symbols and claims are understood and used in real-world shopping situations are limit ...
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