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CONSUMER BEHAVIOUR ERASMUS NETWORK

Date du début: 1 oct. 2009,

REASONS: The knowledge of consumer behavior is of great relevance from the economic and civic point of view. There must be a pool of knowledge in consumer behavior that allows the firms and other associations and public organisms to take appropriate decisions regarding the market. Currently this knowledge is neither organized nor clearly disseminated. When dealing with cross-cultural consumer beha ...
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