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Communication and marketing of Cultural Valley as a lever for the cultural integration in theOresund Region. (Communication and marketing of Cultural Valley as a lever for the cultural integration in theOresund Region)

Communication and marketing of Cultural Valley 2002 in the Oresund Region and in the Stockholm area. Preparation of a programme book, homepage and marketing campaigns are parts of the project. Cultural Valley expects to generate an increasing number of one-day tourists in the Oresund Region, which can accelerate the integration process.
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