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At a time where EU farm incomes rose by 6.7% compared to 2010, the agricultural sector in Greece is shrinking by a 4% rate annually (Eurostat). Effective agro-entrepreneurial activities are suggested as remedy to allow farmers to become more competitive and capitalize on this growing European economy. Thus, sustainable agro-entrepreneurial practices are expected to be beneficial for an economic re ...

Small agricultural enterprises and farmers are in a disadvantageous position to other players in the food chain (food manufacturers, wholesalers, retailers). Often times their efforts to maintain and improve their market position and to upgrade their market share or to expand their business internationally goes unrewarded. It is obvious that one single SME cannot compete with the marketing power o ...