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Unemployment figures for young low educated people in Europe are alarming. In Spain, for instance, almost 50% of under 25 year old people are out of job ("generación cero"). Italy shows a similar trend. At the same time, in all European countries (including the partner countries of this project, i.e. NO, UK, AT, TR, IT, ES), it is particularly this target group who show low participation rates in ...

...stry professionals. Rioja Employment Service-ES transferred the results obtained in this project to a political level, as the entity responsible for issuing professional certificates. Rioja Marketing Club had the role of guiding and coordinating both the implementation of the TNA methodology and to input the competitive intelligence factor on it.