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TERMINÉ
ONLINE ANALYSIS TOOL FOR THE OPTIMIZATION OF SOCIAL MEDIA CAMPAIGNS (OPTIMIZR)
Date du début: 1 sept. 2013, Date de fin: 31 août 2015,
For the first time in history, spending on Internet advertising surpassed newspaper spending, a trend that will increase in the future. The large bulk of this spending was invested in non-traditional social media marketing programmes, involving multiple channels such as Twitter, social networks, blogs and more. Alongside the growth of social networks the birth of a new methodology of analysis: Soc ...
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TERMINÉ
Integrated Reputation and Social Media Management Hub to Help Enterprises Manage Dispersed Online Public Information (PR2.0)
Date du début: 1 déc. 2010, Date de fin: 30 nov. 2012,
"More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way. The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their ...
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