2 projets européens trouvés
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TERMINÉ
Development of innovative and cost-effective design support tools for the European childcare products industry promoting the enhancement of children’s comfort and extending products’ lifespan (Design4Children)
Date du début: 1 sept. 2010, Date de fin: 31 août 2013,
Over last years, childcare products industry (dominated by SMEs) has implemented new technologies into their products and processes to face pressure from low-labour countries. But focus on cost has not given us sustainable protectable advantage so we need to support our sector by focusing on the needs of end-users. Children’s comfort needs and products’ lifespan significantly differ from adults’, ...
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TERMINÉ
Brand & Merchandising Manager for SMEs in the Children's Products Sector
Date du début: 1 oct. 2009,
The role of the Brand Manager is a key factor in the management of SMEs in the Child fashion sector, including clothes, shoes and all the childcare products in general. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the requ ...
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