Context
The Communauté d’Agglomération de l’Espace Sud Martinique (CAESM), a public body of the south part of Martinique (French overseas territory in the Caribbean), decided in 2012 to implement a project called in Creole « Kan’naval Nou » or « Our Carnival » in its English translation. This project originated in the observation of the undeveloped potential of our carnival as a touristic product ...