With competitiveness being increasingly based on intangibles and a mix of products and services that respond to users' needs, applying design thinking, tools and methods can improve performance and efficiency in the commercial and public sector. Design-enabled innovation can be considered as a prominent example of "user-driven" innovation, where user involvement in the process is central, as in many cases innovation can better succeed through co-creation. User-centred design thinking and the application of design tools and methods, when applied to services, systems and organisations, enable structured service and business-model innovation, organisational innovation as well as other intangible forms of innovation. The focus is on applying design tools and methods, since this offers a systematic approach to conceive user-driven innovations.
The specific challenge to be addressed by this topic is that many public sector organisations and businesses, especially SMEs, miss out on the potential to utilise design as a source for improving efficiency and stimulating growth.Scope:
The Commission considers that proposals requesting a contribution from the EU in the order of EUR 4 million would allow this specific challenge to be addressed appropriately. This does not preclude submission and selection of proposals requesting other amounts.Expected Impact: