Both fashion industry and civil society recognize the need to turn to a more sustainable approach in the way fashion products are produced and consumed. Nonetheless, many small companies in the sector are not aware of the benefits they can obtain from adopting restorative and regenerative business models and processes. Improved sustainable performance can help business in the sector remain competitive in a market where consumers are rapidly changing their attitude towards fashion and its ecological and ethical implications.
The action is meant to provide support to SMEs and start-ups in the fashion sector to help them become more sustainable and turn their business model into a circular one.
Identification of the major obstacles for the sector to become more sustainable and circular;
Identification of solutions already available for SMEs, start-ups, manufacturers active in the fashion industry to improve sustainability/circularity of the industry;
Increase investment in sustainable solutions for fashion industry;
Financial support to SMEs overcoming obstacles to using sustainable solutions for production and services;