Craft for Growth aims at enhance the widespread craft tradition of the European Central regions to develop a transnational cluster of innovative craft processes, places and services. It adopts an integrated approach, involving both private (craft SMEs) and public (policy makers on different levels) players, to promote economic and social innovation through the integration of skills and entrepreneurial competences. It connects communities and interests to reach an inclusive growth that generates more and better job for young and older workers.
The projest supports the renewal of the managerial culture and models, in addition to the production processes, in the craft SMEs through the acquisition of new skills and the integration bewtween traditional and innovative craft processes. It also supports the develpment of a transnational brand pointed towards communities of practices and related players (investors, mentors, craft entrepreneurs) to attract investments, people, interests and ideas. Finally it introduces and tests a soft welfare model, based on public-private partnerhips (PPP), oriented to capacity building for unemployed older craft workers and for high-skilled digital natives that delivers an unreleased accessibility and attractiveness to the craft industry supporting individual and collective paths of growth.