3 projets européens trouvés
Recherche sur 125080 projets européens
TERMINÉ
EW-Shopp - Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey (EW-Shopp)
Date du début: 1 janv. 2017, Date de fin: 31 déc. 2019,
In this project we aim at supporting companies operating in the fragmented European ecosystem of the eCommerce, Retail and Marketing industries to increase their efficiency and competitiveness by leveraging deep customer insights that are too challenging for them to obtain today. Improved insights will result from the analysis of large amount of data, acquired from different sources and sectors, a ...
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10
Participants partenaires
TERMINÉ
TrustwOrthy model-awaRE Analytics Data platfORm (TOREADOR)
Date du début: 1 janv. 2016, Date de fin: 31 déc. 2018,
The TOREADOR project is aimed at overcoming some major hurdles that until now have prevented many European companies from reaping the full benefits of Big Data analytics (BDA). Companies and organisations in Europe have become aware of the potential competitive advantage they could get by timely and accurate Big Data analytics, but lack the IT expertise and budget to fully exploit BDA. To overcom ...
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10
Participants partenaires
TERMINÉ
YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion (YODA)
Date du début: 1 sept. 2015, Date de fin: 29 févr. 2016,
...ty, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies.JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. T ...
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